What it Takes to Lead

For more than a century, the Charles H. Lundquist College of Business has provided a superlative business education. Working with gifted faculty, visiting scholars and executives, and actively involved alumni, our students develop the skills they need to make good decisions on behalf of the people and resources they manage.

But the rapidly evolving marketplace that students face today is vastly different from the business world of even a decade ago. To guarantee that they can master the new challenges and continue to provide the leadership that generates new jobs and strengthens commerce in Oregon, the Northwest, and beyond, we are transforming not only what, but also how we teach. Within these pages, you will learn more about our extraordinary plans. We have assigned ourselves no small task—an ambition unmatched by any other top business school. It’s the kind of gamble we’ve won before. With your support, we can do it again.